I think we're maybe piling on a little too much here. I listened to this interview in context and he was essentially just trying to say "let's not coast through the remaining games - do more than just survive, play winning football."
Now his slogan obviously sucks, but I cut him a tiny bit of slack for handling his press availability with class in a pretty impossible situation. And I think he's probably still a good guy and good football coach who has been promoted out of his depth. Peter principled. It can happen to any of us.