to me, jordan holds all the tangibles. . . more rings, more MVPs, vastly superior finals record, more scoring titles, more defensive player of the year awards, etc. . . lebron's case has to be constructed largely on what ifs and contextual arguments. . . plus he gets the longevity award. . . i think he has cemented himself as 1A, but i just don't see where the case for him as #1 is really all that strong. . . jordan transcended in ways that lebron hasn't, and that's what the goat should do. . . if you play the what if game with jordan, they should have had 8 titles in a row, and russell beating up like four other teams in the 60s is the only thing that comes close. . .