Comcast Corp. fired back at the Federal Communications Commission's set-top box proposal by making its full TV lineup available on Roku devices and Samsung smart TVs for the first time, without requiring customers to lease its proprietary box.

The company launched a program Wednesday to partner with any and all device makers to offer the app more widely.

"We remain committed to giving our customers more choice in how, when and where they access their subscription," said Mark Hess, senior vice president in the Office of the Chief Technology Officer at Comcast Cable.

Comcast's move comes amid a heated debate raging in Washington over the merits of a recent push by the FCC and the White House to force operators to decouple their cable TV service from proprietary set-top boxes they lease to customers.
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