I honestly don't think players think/care about all the "media footprint" and "marketing opportunities" stuff. Especially nowadays when everything is covered nationally as opposed to regionally. It just boils down to players want to 1.) get paid 2.) be closer to home and 3.) play for winners - and we've always been at a disadvantage on the latter 2 points.
Look at the Broncos - obviously no free agents were worried about limited opportunities in Denver when PFM was here.