PHOENIX — As the Broncos approach the 2023 season, Owner and CEO Greg Penner, Owner Carrie Walton Penner, Owner Rob Walton and the rest of the Walton-Penner Family Ownership Group have clear expectations.
Their hopes for the season, though, don't revolve around specific win totals or outcomes. Instead, Penner said Tuesday that success for the 2023 season relies on building the right culture.
"For me, the expectation — as well as Rob, Carrie and the rest of the ownership group — is around the right process, the right approach and the right culture," Penner said. "It's not necessarily around, 'We have an expectation of [this] number of wins or [that] number of wins.' One thing that we're really confident in is that we're going to take the right approach, and we will have the right expectations of our staff and our players."
Penner said he has learned more about the importance of instilling the proper culture since stepping into his role in August of 2022.