Just announced by the Broncos

[Denver Native (Carol)]

21 year commitment for the Stadium Naming Rights - Empower Retirement

I am assuming this is who they are:

https://www.empower-retirement.com/

[Shazam!]

Oh man thats terrible.

[Denver Native (Carol)]

Oh man thats terrible.

Why is that terrible?

[Denver Native (Carol)]

From Empower's website:

We are proud to partner with world-class athletes, teams and organizations
Teams

Denver Broncos

Kansas City Chiefs

New England Patriots

New England Revolution

[Shazam!]

Oh man thats terrible.

Why is that terrible?

Empower Retirement Stadium? UGH.

I liked Sports Authority Stadium at least it was sports related.

[BroncoJoe]

Empower Retirement Stadium? UGH.

I liked Sports Authority Stadium at least it was sports related.

Maybe they'll just go with Empower Stadium at Mile High Field. That's cool.

[NightTrainLayne]

It will be Empower Field at Mile High.

Still, "ugh". But at least "retirement" isn't part of the stadium name.

[Denver Native (Carol)]

Empower Retirement Stadium? UGH.

I liked Sports Authority Stadium at least it was sports related.

And, how did that end?

They just said on 104.3 the fan, just announced - Empower Field at Mile High

[NightTrainLayne]

14861

[BroncoWave]

That's not too bad then.

[BroncoJoe]

I kind of like it.

Better than Invesco...

[Shazam!]

Empower Retirement Stadium? UGH.

I liked Sports Authority Stadium at least it was sports related.

And, how did that end?

They just said on 104.3 the fan, just announced - Empower Field at Mile High

Hey, i shopped there. I miss them. And Herman's.

[Denver Native (Carol)]

Mike Klis
‏Verified account @MikeKlis
21m21 minutes ago

Empower CEO Ed Murphy was reminded stadium naming sponsors don't always last: "Frankly, we could have made a lot of different decisions in terms of best way to deploy that capital. We felt the best way was is in the community that we call home and to this organization.'' #9sports

[Rick]

Empower works.

The retirement part probably would have sent the wrong message...

[Davii]

Empower works.

The retirement part probably would have sent the wrong message...

Meh, someone should help these young cats with a large pile of money figure out how best to set themselves up for life after football.

[Poet]

I like Empower Field, tbh. And the business gets more cash flow, which helps.

[Denver Native (Carol)]

From a February 4, 2019 article


Along with the Patriots, Empower maintains partnerships with the Denver Broncos and the Kansas City Chiefs.Since it announced partnerships with the three NFL teams in 2015, Empower has sponsored the a Super Bowl team in each consecutive year including the Broncos, winners of the fiftieth Super Bowl in 2016, and the Patriots in 2017, 2018 and 2019.

https://www.empower-retirement.com/press/empower-retirement-celebrates-patriots-super-bowl-win/

[MOtorboat]

Empower works.

The retirement part probably would have sent the wrong message...

Empower Stadium:

Where opposing quarterbacks go to retire.

[Denver Native (Carol)]

DENVER — The Denver Broncos have agreed to terms with Empower Retirement on a 21-year deal to name their stadium “Empower Field at Mile High,” it was announced on Wednesday.

The agreement, which runs through the year 2039, is pending approval by the Metropolitan Football Stadium District.

The nation’s second-largest retirement plan provider, Empower Retirement is headquartered in metro Denver and has been a team partner of the Broncos since 2015. Empower Field at Mile High will serve as home of the Broncos and more than 300 other events annually, including major concerts, international sporting matches, festivals and conventions.

rest - long - https://www.denverbroncos.com/news/broncos-agree-to-terms-with-empower-retirement-on-21-year-deal-to-name-stadium-e

[Denver Native (Carol)]

More from article -


Administering $638 billion in assets for 9.2 million retirement plan participants and more than 38,000 organizations, Empower Retirement was named among “America’s Best Companies for Customer Service” by Newsweek in 2019. It serves all segments of the employer-sponsored retirement plan market, including corporate 401(k) clients, government plans, non-profits and individual account holders.

Empower serves 212,000 Colorado residents through 4,900 retirement plans. It administers a total of $16.3 billion in assets on behalf of those Coloradoans.

https://www.denverbroncos.com/news/broncos-agree-to-terms-with-empower-retirement-on-21-year-deal-to-name-stadium-e

[tomjonesrocks]

14861

Could be a lot worse.

[MasterShake]

It's an investment/financial firm like Invesco with a cooler name and and they are going to provide more money to help improve the stadium and probably speed up the stadium district development. I always secretly hoped it would be Chipotle Bowl at Mile High since they are a local company too, but whatever. I can think of worse names and will just call it Mile High like I always have. At least we aren't like TCF Bank stadium or some crap like that.

[Denver Native (Carol)]

A first look at Empower Field at Mile High

Here's a glimpse at what Empower Field at Mile High is expected to look like with new branding for the new name, in addition to the logos for the field.

https://www.denverbroncos.com/photos/a-first-look-at-empower-field-at-mile-high#0fc664de-8c91-4c68-94ea-4fa0a030f610

[Shazam!]

I miss Mile High Stadium. Im so glad I at least i got to go to a game there. I liked Broncos Stadium a lot too. Damn. But Empower Stadium isnt bad could be worse.

[VonDoom]

I like it. Certainly could be much worse. See: Guaranteed Rate Field in Chicago

[Shazam!]

I always secretly hoped it would be Chipotle Bowl at Mile High since they are a local company too...

In that case I love Empower Stadium.

[Denver Native (Carol)]

Empower Field at Mile High - I like it

[slim]

I was hoping for Adult Diaper Field at Mile High, but this will work.

[MOtorboat]

Empower Stadium:

Where opposing quarterbacks go to retire.

Two salutes? This forum is canceled.

[Magnificent Seven]

Meh! I will still call it "Mile High Stadium."

[Shazam!]

Empower Stadium:

Where opposing quarterbacks go to retire.

Two salutes? This forum is canceled.

I cant do it from here but i LOLed at that

[Timmy!]

Empower field at mile high. That's actually not horrible.

[aberdien]

Why was Mile High allowed to be called Mile High so long without needing a sponsored name?

[BroncoJoe]

Why was Mile High allowed to be called Mile High so long without needing a sponsored name?

Different era, where stadiums weren't palaces. Just football stadiums.

[aberdien]

Different era, where stadiums weren't palaces. Just football stadiums.

As in, the stadium costs so much to upkeep these days that it is impossible to maintain one without a sponsor?

[Shazam!]

Why was Mile High allowed to be called Mile High so long without needing a sponsored name?

The atrocious corporate naming began about the time Denver was looking into a new stadium.

First i can remember off the top was 3com Park, the old Candlestick. I always referred to SF stadiun as Candlestick... Until SB50 fond memories of Levi Stadium.

[dogfish]

Why was Mile High allowed to be called Mile High so long without needing a sponsored name?

lol. . . because corporate greed-mongers hadn't thought of buying naming rights yet, and all stadiums just had regular names. . . soldier field, lambeau field, etc. . .


in this era of lame ass corporate names, this one could be worse. . . it still blows, and feels like a total fraud-- but at least it didn't get named after a bank or a credit card. . . i just hope the donkeys can actually be empowered there. . .

[ShaneFalco]

Native Roots Field > Empower Field

[OrangeHoof]

It could have been worse. It could have been "Vasectomy Reversal Stadium" at Mile High...

[Denver Native (Carol)]

Introducing Empower Field at Mile High

Sep 04, 2019
Hear from Broncos President/CEO Joe Ellis and Empower Retirement President/CEO Ed Murphy about Empower Field at Mile High.

https://www.denverbroncos.com/video/welcome-to-empower-field-at-mile-high

[Cugel]

Initial reaction: "Ugh. What a Fugly name."

Later reaction: "Meh. I suppose we should be lucky it's not "Depends Stadium at Mile High" or something."

[NightTrainLayne]

Looks Like the Broncos Got Hosed on Stadium Naming Deal, Expert Says (https://www.westword.com/news/denver-broncos-were-losers-in-stadium-naming-deal-expert-says-11472373)


I thought the timing of this announcement was weird. .. .why not announce in the Summer before the pre-season games etc.



Darrin Duber-Smith, a marketing professor and senior lecturer at Metropolitan State University of Denver, as well as the state's acknowledged expert on sports sponsorships, points out that what amounts to approximately $6 million per annum is just over half the $10 million-or-more fee the team originally targeted. That's only one of several indicators that Empower is the deal's big winner and the Broncos took the "L."

"On the Broncos side, it looks funky," Duber-Smith says of the agreement to call the edifice Empower Field at Mile High. "You spent three years looking. You had the name of a dead company [Sports Authority, which went belly up in 2016] on the stadium for two years, and you refused to take it down. Then you finally took it down, but you didn't replace it with another venue-naming sponsor, so people got used to the Mile High Stadium name again. Then you announced, really without any warning, that an unknown company had bought the rights — and you announced it, without disclosing very much about it. .. .

...

From the Broncos' perspective, though, the overall dollar amount "is really low." In Duber-Smith's view, Empower is paying 2001 prices for the naming rights, since the contract investment firm Invesco signed that year — the compact Sports Authority took over in 2011 — was $120 million for twenty years. "I have a long memory, and I remember the Broncos saying it costs them $10 million a year to keep up the stadium, which is why they wanted $10 to $11 million," he explains. "So if you were listening to the Broncos from three years ago, $6 million is not nearly enough.

[MOtorboat]

i can’t speak to what they should have gotten for it. If they wanted $10 million and got $6, that’s obviously a loss. But, didn’t the naming take so long because the rights to naming the stadium were tied up in bankruptcy court for two years and the Broncos finally obtained those rights late in the summer of 2018? It was a year, not three, if my memory serves.

[Shazam!]

It isnt ALL bad:

"Then again, in all likelihood the partnership was largely a trade: Empower has been handling the franchise's retirement accounts. According to Duber-Smith, that probably means the Broncos' half of the estimated $6 million annual allotment (the team splits the total with the Metropolitan Football Stadium District) won't all be in cash — another reason the Broncos appear interested in keeping details of the Empower covenant under wraps."

Something Ellis was probably in a rush to get done to keep making The Bowlens money

[MOtorboat]

i can’t speak to what they should have gotten for it. If they wanted $10 million and got $6, that’s obviously a loss. But, didn’t the naming take so long because the rights to naming the stadium were tied up in bankruptcy court for two years and the Broncos finally obtained those rights late in the summer of 2018? It was a year, not three, if my memory serves.

I think my memory might have failed me.

[Denver Native (Carol)]

Stadium district chairman explains why Empower Field at Mile High beats 'Mile High Stadium'

A lot of information on here, plus a video with Dave Logan from yesterday
https://www.9news.com/article/sports/nfl/denver-broncos/why-empower-field-at-mile-high-beats-mile-high-stadium/73-effa9cc2-2927-4fdd-b490-80b00b8b09c0

[MasterShake]

https://i.redd.it/9pa4wx9dhsk31.jpg

[BroncoJoe]

The name is definitely growing on me. I actually really like it now. The logo for the banners is awesome too.

[Poet]

The name is definitely growing on me. I actually really like it now. The logo for the banners is awesome too.

It makes logical sense, as home field advantage is a real thing, and thus empowers the team. It especially makes sense for us given how loud and engaged Denver fans are at the games.

[Simple Jaded]

A buddy works for Empower Retirement, Browns fan, hope he’s looking for a new gig.

[Nomad]

I'm with Empower for my retirement.

[Nomad]

14861

I like it. Nice job, NTL.

[Simple Jaded]

I'm with Empower for my retirement.

Uh oh.

:cringes:

[Nomad]

Uh oh.

:cringes:

Are they not good? I don't really pay attention.

[Simple Jaded]

Are they not good? I don't really pay attention.

I’m sure they are but they just signed their own death warrant by sponsoring Mile High.

[sneakers]

Good article on silly field names
https://www.eurosport.com/all-sports/top-20-funny-stadium-names_sto4708143/story.shtml

my favorites are: Bargain Booze Stadium, Prozac Park, and Match.com Arena