Shazam!
06-26-2009, 09:20 AM
Modern Warfare 2 Hurt by Name Change?
Consumer awarness falls as Modern Warfare 2 ditches Call of Duty brand.
by Orlando Parfitt, IGN
June 25, 2009 - Activision and Infinity Ward could be cutting into their profits for Modern Warfare 2 by dropping the Call of Duty moniker, according to tracking firm OTX.
Gamasutra reports that in a survey of US gamers conducted by the firm, consumer awareness levels for the game with Call of Duty at the front of the title were at 40 per cent. However this fell to just 20 per cent when the title was switched to just Modern Warfare 2.
OTX boffin Nick Williams does the math: "The Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic."
Indeed it is, although Activision shouldn't go crying to their bank managers just yet. OTX do go on to say that 'purchase intent' for the title was still four times above average, and that's before a sure-to-be-huge marketing push closer to the title's release this November. Says Williams: "Even without the Call of Duty association, it is still perceived as a must have title."
http://xbox360.ign.com/articles/998/998139p1.html
I don't see this as relevant at all. Any gamer worth their salt knows Modern Warfare 2 is a sequel to Call of Duty 4-Modern Warfare. I don't see it impacting sales at all for PS3 or 360.
This is because of the two different developers within Activision. Infinity Ward produced the original CoD for PC, the game engine for CoD2 for 360 and PC, CoD4-MW and now the sequel simply called MW2. Treyarch produced CoD2 for PS2, Xbox and Gamecube, CoD3 (which I think was a GREAT WW2 shooter) and CoD-World at War.
Treyarch I believe sticks to the wars of history mainly WW2 up to now, they are already working on the latest version of CoD, which unofficially technically will be CoD7. Some say it may be based in Vietnam, while others suggested it will be a fictional war in Africa set in the 50's. I guess IW doesn't wanted to be associated with the WW2/historical FPS genre, so they dropped the CoD name.
Consumer awarness falls as Modern Warfare 2 ditches Call of Duty brand.
by Orlando Parfitt, IGN
June 25, 2009 - Activision and Infinity Ward could be cutting into their profits for Modern Warfare 2 by dropping the Call of Duty moniker, according to tracking firm OTX.
Gamasutra reports that in a survey of US gamers conducted by the firm, consumer awareness levels for the game with Call of Duty at the front of the title were at 40 per cent. However this fell to just 20 per cent when the title was switched to just Modern Warfare 2.
OTX boffin Nick Williams does the math: "The Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic."
Indeed it is, although Activision shouldn't go crying to their bank managers just yet. OTX do go on to say that 'purchase intent' for the title was still four times above average, and that's before a sure-to-be-huge marketing push closer to the title's release this November. Says Williams: "Even without the Call of Duty association, it is still perceived as a must have title."
http://xbox360.ign.com/articles/998/998139p1.html
I don't see this as relevant at all. Any gamer worth their salt knows Modern Warfare 2 is a sequel to Call of Duty 4-Modern Warfare. I don't see it impacting sales at all for PS3 or 360.
This is because of the two different developers within Activision. Infinity Ward produced the original CoD for PC, the game engine for CoD2 for 360 and PC, CoD4-MW and now the sequel simply called MW2. Treyarch produced CoD2 for PS2, Xbox and Gamecube, CoD3 (which I think was a GREAT WW2 shooter) and CoD-World at War.
Treyarch I believe sticks to the wars of history mainly WW2 up to now, they are already working on the latest version of CoD, which unofficially technically will be CoD7. Some say it may be based in Vietnam, while others suggested it will be a fictional war in Africa set in the 50's. I guess IW doesn't wanted to be associated with the WW2/historical FPS genre, so they dropped the CoD name.